| Course Details | |||||||
| S.No | Course Name | Course Coordinator Name & affiliation | Subject | No. of Credits | Number of Modules | Semester in which Course Offered | Fresh /*Repurposed course |
| 1 | Marketing Management | Dr. Nambram Amulkumar, Centre for Entrepreneurship and Skill Development (CESD), Manipur University | Management | 3 | 30 | Fresh | |
| Module Details | |||||||
| S.No | Title | Author name and affiliation | Youtube link | ||||
| 1 | Evolution, Nature and definitions of marketing | Dr. Nambram Amulkumar | https://youtu.be/ID07mpJU4T8 | ||||
| 2 | Core Concepts of Marketing, Functions and Importance of Marketing | Dr. Nambram Amulkumar | https://youtu.be/tj7ASITfLaw | ||||
| 3 | Marketing concepts/philosophies, Selling Vs. Marketing | Dr. Nambram Amulkumar | https://youtu.be/Okp3WZufoiQ | ||||
| 4 | Need for environmental analysis; nature of marketing environment. | Dr. Nambram Amulkumar | https://youtu.be/mkeifY-Zw4c | ||||
| 5 | Types of marketing environment; macro and micro; economic, demographic environment and strategies to deal with these different environments. | Dr. Nambram Amulkumar | https://youtu.be/Hs_ByFmnQEM | ||||
| 6 | Types of marketing environment; social cultural and technical; Political, legal and E-Business environment and strategies to deal with these different environments. | Dr. Nambram Amulkumar | https://youtu.be/9lZa6ndBFxY | ||||
| 7 | Micro environments: suppliers, distributors consumers and competitors and strategies to deal with these different environments. | Dr. Nambram Amulkumar | https://youtu.be/Wq5mprKNEBE | ||||
| 8 | Importance of environmental analysis and Indian Marketing environment, Ethical issues in terms of product, pricing, promotional strategies and distribution system, Roles & responsibility and social responsibilities of a marketing manager. | Dr. Nambram Amulkumar | https://youtu.be/HqIvSxRs9bI | ||||
| 9 | Types of marketing I: Digital; Internet, Affiliate; multi-level marketing. | Dr. Nambram Amulkumar | https://youtu.be/4J4kx_9f4RI | ||||
| 10 | Types of marketing II: Global and other types of marketing, Evolution of marketing information system. | Dr. Nambram Amulkumar | https://youtu.be/KmQD6jx2TQI | ||||
| 11 | Marketing and information, The dimensions of marketing information systems. | Dr. Nambram Amulkumar | https://youtu.be/DT_lmoFu6WM | ||||
| 12 | Marketing information system design and steps in MIS design, Role and importance of MIS | Dr. Nambram Amulkumar | https://youtu.be/AyYS6WPoFU4 | ||||
| 13 | Importance of marketing research; scope, role and objectives of marketing research; Types of marketing research: exploratory, descriptive and causal. | Dr. Nambram Amulkumar | https://youtu.be/OMCdgG2Q6eo | ||||
| 14 | Process of marketing research-problem identification; definition and characteristics of marketing problems. | Dr. Nambram Amulkumar | https://youtu.be/8pj4D_BrRGE | ||||
| 15 | Developing a market research plan, research design. | Dr. Nambram Amulkumar | https://youtu.be/LHQUPqh4CBg | ||||
| 16 | Collection of data: sources of data, methods of data collection. | Dr. Nambram Amulkumar | https://youtu.be/x9p3-lwYQos | ||||
| 17 | Analysis of collected data. | Dr. Nambram Amulkumar | https://youtu.be/OAEfy1u6egw | ||||
| 18 | Preparation of research report, Types of scales. | Dr. Nambram Amulkumar | https://youtu.be/YO5o-8EDfQE | ||||
| 19 | Consumer behaviour defined; why study consumer behaviour. | Dr. Nambram Amulkumar | https://youtu.be/M1GWuwe4xF0 | ||||
| 20 | 7O’s framework; kotler’s consumer buying behaviour model, Factors influencing consumer behaviour. | Dr. Nambram Amulkumar | https://youtu.be/ShNB0Jc24XY | ||||
| 21 | Stages of consumer buying process | Dr. Nambram Amulkumar | https://youtu.be/6LqjqWzgbmk | ||||
| 22 | Participants in the buying process and various groups interested in consumer behavior, Organisational buyer behaviour and its nature; difference between personal consumer and industrial consumer | Dr. Nambram Amulkumar | https://youtu.be/HV2_ZimBqBc | ||||
| 23 | Stages of industrial buying process, Factors influencing industrial buying behaviour | Dr. Nambram Amulkumar | https://youtu.be/IAwp4WJW3So | ||||
| 24 | Consumerism and public issues, Types of buying behaviour, Different types of buying motives, Consumer market in India | Dr. Nambram Amulkumar | https://youtu.be/Xw8T7SVwQd8 | ||||
| 25 | Market segmentation concept and importance, Criteria and bases for market segmentation. | Dr. Nambram Amulkumar | https://youtu.be/aOAL32f0Hu8 | ||||
| 26 | Segmentation of markets for industrial goods, segmentation bases for institutional markets. | Dr. Nambram Amulkumar | https://youtu.be/ZHLzMZ980nM | ||||
| 27 | Guidelines for selecting Target market, approaches to target market. | Dr. Nambram Amulkumar | https://youtu.be/eBqI2VDyCSY | ||||
| 28 | Positioning of product and services; importance and effective positioning. | Dr. Nambram Amulkumar | https://youtu.be/11QyMT8IYuA | ||||
| 29 | Positioning process, Market Repositioning. | Dr. Nambram Amulkumar | https://youtu.be/PDvy0oDRtjQ | ||||
| 30 | Product Differentiation Vs Market Segmentation, Contemporary Issues In Marketing | Dr. Nambram Amulkumar | https://youtu.be/dvIKMk1IIdU | ||||
